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PKR Youth leader Muhammad Kamil has called for a fundamental strategic shift to better engage voters aged 45 and below, who represent the largest voting bloc in Malaysia's electoral roll.
Political candidates contesting Negeri Sembilan's August 1 state election are prioritising digital outreach through social media platforms, tailoring their messaging to different age groups and using short-form videos to engage younger voters.
Candidates contesting the 16th Negeri Sembilan State Election have ramped up grassroots outreach, with some scheduling up to nine daily programmes to reach voters during the 12-day campaign period before August 1 polling.